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Strategic plan

The National Domestic Violence Hotline (the Hotline) embarked on a strategic planning process in May 2018 to determine organizational direction and set strategic priorities for the next three years. The main objective of the process was to review and update the last strategic plan completed in May 2016 and develop new strategies that align the Hotline’s vision and operational model, and outlines a plan for interconnected actions providing a roadmap toward the fulfillment of its mission. The Hotline required a strategic plan that would: create momentum and achieve strategic clarity; attract deeper funding and determine resource implications; filter future decisions and set strategic priorities; be a management, implementation, and performance measurement tool; and allow the Hotline to maximize its impact.

The Hotline engaged the services of Barretto Consulting LLC to facilitate the formal strategic planning process. Over the next eight months, Barretto Consulting met with members of the Hotline’s Executive Leadership Team, the Strategic Planning Committee, and its Board of Directors.

The process launched in May 2018. Barretto Consulting conducted initial interviews with key members of the Executive Leadership Team and the Board of Directors to identify crucial issues and opportunities facing the organization to develop the agenda for the strategic planning retreat. Barretto Consulting also reviewed and analyzed materials (including mission and vision statements, program descriptions, literature, relevant financial reports and audits, and other documents) at this time.

In May 2018, Barretto Consulting facilitated a two-day strategic planning meeting with members of the Executive Leadership Team and a formed Strategic Planning Committee in Austin, Texas, that launched the project, provided an overview of the strategic planning process, revisited and reconfirmed the organization’s mission and vision, and determined priority areas and key strategic questions. The meeting also prepared the Committee to take on market research to answer those
key strategic questions.

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