Actress-Producer-Director Salma Hayek Pinault Releases First PSA In English And Spanish For The Hotline’s 15th Anniversary Committee

October 20, 2010 – A Fabulous array of stars will kick off a year-long campaign for the National Domestic Violence Hotline (The Hotline) to help end domestic violence.

Actress Salma Hayak Pinault is the Honorary Chair of the Committee. She is joined by honorary committee members Christina Aguilera, Martina McBride, Nicole Kidman, Marlee Matlin, Mariska Hargitay, the Honorable Judge Jeanine Pirro, Gretchen Carlson, Joe Torre, Robin Givens, Denise Brown, Greg Behrendt, Camille Winbush, Victor Rivas Rivers, Leslie Morgan Steiner and many others who are joining our cause and will be announced later.

Academy Award Nominee Salma Hayek Pinault has proven herself as a prolific actress, producer, and director, in both film and television. She received an Academy Award Nomination, a Golden Globe Nomination, a SAG Nomination, and a BAFTA Nomination for Best Actress for the title role in the movie Frida. Salma is also noted for her social activism and is a passionate advocate for the prevention of domestic violence. In 2006, The Hotline honored her at its Vital Link Awards ceremony as the Voices of Change recipient in recognition of her willingness to speak out publicly on domestic violence.

“I would like to see more people take a stand against domestic violence. This is a terrible epidemic, and we must all work together to demand that no one has to be a victim of abuse,” said Salma Hayek Pinault. “We, as a society, believe strongly in safety and security, but too many women and children do not feel safe in their own homes. The goal of this awareness campaign is to create a great movement helping victims of domestic violence and to make everyone understand, through education and positive messages, what Love Is.”

The celebrities will use their high profiles to help The Hotline with the 15th Anniversary promotions and will raise national awareness about the 2.3 million people who have been helped by the Hotline.

The Honorable Judge Jeanine Pirro, Host of the Emmy Nominated syndicated “Judge Pirro” show, launched an educational initiative about domestic violence this season partnering with The Hotline to incorporate safety tips and action plans into her show.

“The public has to be educated about domestic violence. Every time a victim is ignored, or a criminal goes unpunished, or violence is excused, our society erodes further,” said Judge Jeanine Pirro.

Victims are seeking help from The Hotline in response to Judge Pirro’s show, and calls are expected to increase during the Love Is campaign as victims become more aware of the help that is available at 1-800-799- SAFE (7233) and 1-800-787-3224 (TTY), and the Salma PSA in Spanish will increase calls as more families become aware of the resources available to them through a call to The Hotline.

The Hotline is open 24-hours a day, every day, with assistance in 170 languages.  1-800-799-SAFE is a life-line for women, men, children and families in danger and offers victims and those who care about them help and hope,” said Dyanne Purcell, CEO of The National Domestic Violence Hotline. “I am honored to work with the 15th Anniversary Honorary Chair and Committee to raise awareness about this important issue that affects so many lives and to send the message that domestic violence is preventable. “

The Hotline receives about 21,000 calls each month. The special 15th Anniversary Honorary Committee will increase awareness that help is available, and this awareness offers opportunities to let more people know that domestic violence can and must be stopped.


Contact: Angela Hale

About us:

The National Domestic Violence Hotline
The National Domestic Violence Hotline was established in 1996 as a component of the Violence Against Women Act (VAWA) passed by Congress and is supported by funding from the U.S. Department of Health & Human Services. The Hotline is a nonprofit organization providing crisis intervention, information and referral to victims of domestic violence, perpetrators, friends and families. The Hotline answers a variety of calls and is a resource for domestic violence advocates, government officials, law enforcement agencies and the general public.


National Leaders Convene To Find Solutions

Washington D.C. – The National Domestic Violence Hotline (NDVH) will honor a decade of answering calls and saving lives by launching the first-of-its-kind Decade for Change Summit. This unprecedented gathering of corporate, private and government leadership has been called together to develop a 10-year blueprint for change to significantly reduce domestic violence in America.

More than 100 summit panelists representing the public and private sectors, faith communities, domestic violence services, youth, state and federal officials, media, education, and medical/mental health professionals will be participating in a series of three Summit meetings scheduled throughout the fall. Participants in this groundbreaking leadership conference include:

* Meredith Wagner, Vice President of Public Affairs, Lifetime Television
* Laysha Ward, Vice President, Community Relations, Target
* Patrick Gaston, President, Verizon Foundation
* Sheila Garcia, Associate Director, U.S. Conference of Catholic Bishops
* Dr. Scott McConnell, Director, Center for Early Education and Development, University of Minnesota
* Joanna Coles, Editor, Marie Claire Magazine

“Despite significant efforts over the past decade to address the problem of domestic violence in our country, 33 million American women continue to experience abuse every year,” said Sheryl Cates, NDVH Chief Executive Officer. “As a society, we can and need to do more. The Summit provides the unique opportunity to not only develop viable solutions for prevention, but importantly, it is the first step in creating a unified national movement to end domestic violence.”

Over one-fourth of American women experience domestic violence in their lifetime. Since its inception in 1996, the Hotline has become the vital link to safety for victims of domestic violence and their families. Today, Hotline advocates answer an average of 17,000 calls per month from women, men and children across the nation. As public awareness grows about domestic violence, the Hotline has seen a significant increase in call volume, with calls to the Hotline increasing by 200 percent over the last ten years.

Following the day-long national Summit, the NDVH will host a celebratory gala at Union Station in honor of the Hotline’s 10th anniversary and to recognize individual and corporate leadership in the movement to end domestic violence. Hosted by Court TV’s Catherine Crier, this year’s honorees include actress Salma Hayek, domestic abuse survivor Yvette Cade and Steve Largent, President and Chief Executive Officer of CTIA¬-The Wireless Foundation.

Target is the lead sponsor for both the Decade for Change Summit and the 10th Anniversary Gala, along with Allstate Insurance, Verizon, Curves and American Happenings.

“Target is proud to partner with the National Domestic Violence Hotline on the commemoration of the Hotline’s tenth anniversary,” said Laysha Ward, vice president, community relations, Target. “By working with the Hotline, we are helping to strengthen families, prevent violence and abuse and save lives.”

About the NDVH
The National Domestic Violence Hotline (NDVH) is a project of the Texas Council on Family Violence in Austin, Texas. NDVH provides empowerment-based crisis intervention, information and referral to victims of domestic violence and their friends and families. The Hotline serves as the only center in the nation with access to over 4,800 shelters and domestic violence programs across the United States, Puerto Rico, and the U.S. Virgin Islands. NDVH operates 24 hours each day, 365 days every year, in over 140 different languages, with a TTY line available for the Deaf, Deaf-Blind and Hard of Hearing.  All calls to NDVH are anonymous.

About Target

Minneapolis-based Target serves guests at 1,443 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.