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National Domestic Violence Hotline Awareness

Limited Brands Lights up the Holidays

For nearly a decade, Limited Brands Inc. and their associates have participated in the Holiday Giving Tree program, which helps families who are temporarily residing in family violence shelters in communities where Limited Brands operates stores. Associates in Limited Brands home offices and stores have the opportunity to adopt families and fulfill wish requests made by residents. As part of the project, The Hotline helps connect the stores with shelters across the country. Last year, associates touched more than 29,000 lives through the Holiday Giving Tree program.

Limited Brands also runs a similar program in the spring called Adopt-a-Mom, which encourages people to donate items for mothers who are in shelters and may not be remembered on Mother’s Day. In 2010, more than 16,000 families were helped through this program.

We are proud to partner with Limited Brands in this spectacular effort to bring cheer to thousands of lives every year and lift the hearts of those working with victims. As one shelter representative said, “The compassion and support of others makes the difference. Knowing that others care, people that these women do not even know, warms their hearts and gives them just that much more strength to overcome the difficulties that are in front of them.”

Earlier this year, The Hotline honored Limited Brands Inc. for their commitment to victims of domestic violence and the community by presenting them the Vital Link Volunteer Achievement Award. Hotline celebrity board member Martina McBride presented the award to Janelle Simmons, Director of Community Relations and Philanthropy for Limited Brands, at a press conference before a rousing concert in Columbus, Ohio.

We thank Limited Brands Inc. for raising the standard of corporate responsibility by supporting their associates in community volunteerism that helps save lives and rescue families. We thank Limited Brands Associates for being the wonderful, generous people they are.