Rap duo Atmosphere shines a spotlight on domestic violence and The Hotline today with the release of the music video for their new single “The Last To Say.” The song tells the story of two generations of a family suffering due to domestic violence. In the video, the child who witnessed his father’s abuse growing up becomes the abuser as an adult in his own relationship. The end of the video features the website and number of The Hotline.
“Domestic violence is something that everyone has dealt with, directly or indirectly,” Sean ‘Slug’ Daley, one half of Atmosphere, stated in an MTV interview about the video.
The group is one of the most successful independent hip hop groups since debuting in 1989. Critics have applauded Atmosphere’s lyrics for their thoughtful and introspective quality. This is the first time the group has taken an activist stance through their music.
Daley also said that the group had wanted to speak out on the subject for some time, but needed the right music for his message.
“Making someone aware of the situation you’re in is difficult, but reaching out and asking for help and finding a way to protect yourself is the most important thing,” Daley added.