The partnership between Marshalls and the National Domestic Violence Hotline (The Hotline) for the Shop ‘til It Stops Campaign has officially launched with two fundraising and awareness events in Los Angeles and New York. The first event in Los Angeles on October 1, kicked off Domestic Violence Awareness month and featured celebrity guests such as Project Runway’s Tim Gunn and Melrose Place star Laura Leighton and others.
Celebrity guests were on-hand alongside domestic violence survivors to unveil a symbolic exhibit honoring those who take a stand against domestic violence. The structure featured facts about domestic violence as well as pre-recorded messages from celebrity guests such as Jennifer Love Hewitt, Martina McBride, Vivica Fox, Robin Givens, Michael Bolton as well as others. The first 100 people to take a stand against domestic violence by walking through the exhibit at the unveiling received a free pair of shoes from Marshalls. The exhibit also travelled to Union Square in New York City for second event on October 8 where Robin Givens and Judge Jeanine Pirro were celebrity guests.
Part of the Shop til It Stops campaign donates $1.00 for each pair of shoes sold (up to $150,000) from October 1 through October 15.